Man distributes Abercrombie & Fitch clothes to homeless to ruin brand’s image

gkarber/via YouTubeA Los Angeles man hands out Abercrombie clothes to homeless people.

 

Greg Karber is out for revenge. He's passing out Abercrombie clothes to homeless people in Los Angeles, after the brand's image-obsessed CEO said he only wants pretty people to wear his clothes.

Abercrombie & Fitch’s bleach-blond CEO Mike Jeffries won’t like this.

A Los Angeles man hell-bent on destroying the teenybopper brand’s image is passing out Abercrombie clothes to the homeless people set up in tents along downtown’s gritty Skid Row.

Mark Lennihan/ASSOCIATED PRESS Abercrombie & Fitch CEO Mike Jeffries.

 

It’s payback for outlandish comments Jeffries made in 2006, when he admitted he only wants to sell clothes to “cool kids” of a certain size and social status.

“Abercrombie & Fitch only wants a certain kind of person to be wearing their clothes,” Greg Karber says in a video explaining his project. “Today, we’re going to change that brand.”

gkarber/via YouTube Greg Karber presents a homeless woman a pair of Abercrombie pants.

He scoured racks at Goodwilll to turn up armfuls of used Abercrombie clothes, and then handed them to the homeless. Karber urged others to purge their closets of the brand’s gear, and give the used goods to local shelters. Supporters are using the hashtag #FitchTheHomless to share their exploits and commend Karber’s efforts.

Jeffries, 68, is facing an onslaught of belated backlash for admitting he only wants pretty people to wear Abercrombie.

ROSLAN RAHMAN/AFP/Getty Images Shoppers outside an Abercrombie & Fitch store in Singapore.

 

“We go after the attractive all-American kid with a great attitude and a lot of friends,” he told Salon.com in 2006. “A lot of people don’t belong (in our clothes), and they can’t belong. Are we exclusionary? Absolutely.”