Starting today, you can add some color to your chips and dip! Frito-Lay is producing bags of rainbow-colored chips, a "bold" limited-edition flavor inspired by the pride flag in partnership with the nonprofit It Gets Better. Doritos Rainbows are a limited-edition version of its Cool Ranch-flavored tortilla chips.
It's a first for Doritos, both as a product supporting LGBT causes and as a flavor with more than one color of chip. The chip-maker says the purpose of Rainbows is to bring "an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception."
